About Orange Holding

How It All Started


Orange Holding is structured into five key divisions: management, hospitality, marketing, PR, and academy. Each plays a significant role in fulfilling its overarching mission – creating bespoke and success-oriented hospitality experiences.

Our Story

Orange Holding, which initially began in 2016 with the launch of the successful Italian restaurant, Il Borro Tuscan Bistro Dubai, has now become a collection of six international and homegrown concepts: Il Borro Tuscan Bistro in Dubai and in London, Alici, MayaBay, Josette, and Onda by Alici at Time Out Market Dubai. Collectively, the venues have won a number of awards, earning the man behind it all great industry respect.