About Orange Holding

How It All Started


Orange Holding is structured into five key divisions: management, hospitality, marketing, PR, and academy. Each plays a significant role in fulfilling its overarching mission – creating bespoke and success-oriented hospitality experiences.

Our Founder

I am grateful for my team’s dedication and customers’ trust. The future of Orange Holding holds exciting possibilities.

Omar Saideh has come a long way since he first started his business, Orange Holding (OH), on a laptop in a study centre. Back then, the 26-year-old had a dream and vision to become a power player in the hospitality industry.

Our Story

Orange Holding, which initially began in 2016 with the launch of the successful Italian restaurant, Il Borro Tuscan Bistro Dubai, has now become a collection of six international and homegrown concepts: Il Borro Tuscan Bistro in Dubai and in London, Alici, MayaBay, Josette, and Onda by Alici at Time Out Market Dubai. Collectively, the venues have won a number of awards, earning the man behind it all great industry respect.